Social Media Kit · £12 once
Type one product. Get ten different posts.
Made for makers who are good at making, but do not always know what to post. One-off payment. No subscription. No promise of followers, reach or sales.
Example · not a real shop
The handle is a small part of the mug.
It is shaped and attached by hand.
Worked example
This is an example of structure, not a real maker and not a testimonial. Material: stoneware. Detail used here: each handle is shaped and attached by hand. Finish: a soft speckled glaze. Use: everyday tea or coffee. The words below are example wording, not a claim about a real pottery business.
It’s one of the smallest parts of the mug, but the handle gets plenty of attention while I’m making it. Each one is shaped and attached by hand before the mug is finished and glazed.
What to show. The handle, which is visible on the whole mug. A tighter crop of only the handle is not in this set.
Words only. A making clip is not pictured, so the finished mug is not used as the process.
A mug starts looking very different from the finished piece. Here’s one part of the process before the glaze and final firing.
What to show. A short clip of the mug being shaped. A still photograph is enough if you do not want to film. No shaping photograph is shown here, so the finished mug is not used as if it were the process.
Wondering about size? Showing a handmade piece in context alongside its measurements can make it much easier to understand before buying.
What to show. The finished mug beside a familiar object, so size is visible.
That was one product and three ideas. The full Social Media Kit helps you develop 10 different content angles from your own product, then helps you decide what to show, what to say, and how to adapt the idea for the platforms you use.
Example post · not a customer
A finished example, written from the fictional mug already on this page. It is not the box below, and it is not a result from a real maker.
A hand-thrown ceramic mug for everyday tea or coffee. The handle is shaped and attached by hand, and the glaze is a soft speckled stoneware finish.
Next step: none. This mug is not for sale, so the example does not add a shop, a price or a link.
The name is enough to start. The other boxes are optional. The post uses only what you type. Posts 2 to 10 stay in the kit.
Post 1 appears here. Posts 2 to 10 stay locked.
Five frames are photographs of the example mug. The handle is a closer crop of the same mug. Being shaped and in the hand are not pictured. An empty frame stays empty.
1. The whole mug
2. The handle
3. The glaze
Not pictured
4. The join
5. In use
Not pictured
6. In the hand
7. Scale
Not pictured
8. Being shaped
Not pictured
9. The foot
Not pictured
10. Packed
Example sheet · A5
An example of a note you could keep by the bench. The kit’s real printouts are the capture list and the cards, on A4 or US Letter. This card is the mug example, not a separate download.
Jewellers, ceramicists, candle makers, textile makers, sewists, illustrators, printmakers, soap makers, woodworkers, stationery makers, and other small product businesses. Not a course for influencers or agencies.
You enter one real product once. The kit helps you turn that into ten different posts. It does not invent your materials, your story, your measurements or your price.
Introduce it
How it is made
Material story
Product detail
The story behind it
How to use it
A customer question
Behind the scenes
Teach one thing
A direct product post
Photograph the work you are already doing. A face is not required.
These are teaching pictures of one mug, a parcel and a stall. They are not a social platform, and Atelier Keep is not affiliated with any platform. A face is not required.
A caption has four parts. This is the mug example, not a script you must copy.
Hook. The handle is a small part of the mug.
Story. It is shaped and attached by hand.
Product. A stoneware mug for everyday tea or coffee.
Next step. See the product.
You do not need every pillar every week.
Same mug. A different job in each place. These are layout examples for composition. They are not screenshots, and Atelier Keep is not affiliated with Pinterest, Facebook, Instagram, Meta or Etsy.
Pinterest-style pin
A mug looks different before the glaze.
Then a short paragraph about the step you actually filmed. One next step. No pressure.
Facebook-style note
The glaze, close enough to see the speckles.
Square post
Short-video shots
Shapes used here, as commonly recommended in September 2026: square, 4:5 for many feed posts, 9:16 for Stories and short video, and 2:3 for a Pinterest pin (often 1000 by 1500). Platforms change what they crop. Check the app before you publish. These are not official templates.
You don’t always need a separate content day. Capture a few useful images and clips while you’re already working.
Example
Stoneware mug
Everyday tea or coffee.
See the product
This weekend
A place and a time you type yourself.
Come and see it
That is the kit. The other tools sit underneath, for when you want them.
The Social Media Kit is a planning and content-development tool. It does not guarantee followers, reach, engagement, rankings, enquiries or sales. Social-media platforms and their features change over time. Check the current requirements of the platforms you use before publishing.
Atelier Keep is not affiliated with Meta, Facebook, Instagram, Pinterest, TikTok, Etsy or any other platform.
Need help creating stronger product photographs? Explore the Photography Kit (£9, sold separately). Selling in person too? Explore the Craft Fair Kit (£9, also separate).
